com.google.api.services.displayvideo.v2.model

Class BiddingStrategy

java.lang.Object

java.util.AbstractMap<String,Object>

com.google.api.client.util.GenericData

com.google.api.client.json.GenericJson

com.google.api.services.displayvideo.v2.model.BiddingStrategy

All Implemented Interfaces:

Cloneable, Map<String,Object>

public final class BiddingStrategy
extends com.google.api.client.json.GenericJson

Settings that control the bid strategy. Bid strategy determines the bid price.

This is the Java data model class that specifies how to parse/serialize into the JSON that is transmitted over HTTP when working with the Display & Video 360 API. For a detailed explanation see: https://developers.google.com/api-client-library/java/google-http-java-client/json

Author:

Google, Inc.

Nested Class Summary

Nested classes/interfaces inherited from class com.google.api.client.util.GenericData

com.google.api.client.util.GenericData.Flags

Nested classes/interfaces inherited from class java.util.AbstractMap

AbstractMap.SimpleEntry<K,V>, AbstractMap.SimpleImmutableEntry<K,V>

Nested classes/interfaces inherited from interface java.util.Map

Map.Entry<K,V>

Constructor Summary

Constructors

Constructor and Description
BiddingStrategy()

Method Summary

Modifier and Type	Method and Description
BiddingStrategy	clone()
DemandGenBiddingStrategy	getDemandGenBid() A bid strategy used by Demand Gen resources.
FixedBidStrategy	getFixedBid() A strategy that uses a fixed bid price.
MaximizeSpendBidStrategy	getMaximizeSpendAutoBid() A strategy that automatically adjusts the bid to optimize to your performance goal while spending the full budget.
PerformanceGoalBidStrategy	getPerformanceGoalAutoBid() A strategy that automatically adjusts the bid to meet or beat a specified performance goal.
BiddingStrategy	set(String fieldName, Object value)
BiddingStrategy	setDemandGenBid(DemandGenBiddingStrategy demandGenBid) A bid strategy used by Demand Gen resources.
BiddingStrategy	setFixedBid(FixedBidStrategy fixedBid) A strategy that uses a fixed bid price.
BiddingStrategy	setMaximizeSpendAutoBid(MaximizeSpendBidStrategy maximizeSpendAutoBid) A strategy that automatically adjusts the bid to optimize to your performance goal while spending the full budget.
BiddingStrategy	setPerformanceGoalAutoBid(PerformanceGoalBidStrategy performanceGoalAutoBid) A strategy that automatically adjusts the bid to meet or beat a specified performance goal.

Methods inherited from class com.google.api.client.json.GenericJson

getFactory, setFactory, toPrettyString, toString

Methods inherited from class com.google.api.client.util.GenericData

entrySet, equals, get, getClassInfo, getUnknownKeys, hashCode, put, putAll, remove, setUnknownKeys

Methods inherited from class java.util.AbstractMap

clear, containsKey, containsValue, isEmpty, keySet, size, values

Methods inherited from class java.lang.Object

finalize, getClass, notify, notifyAll, wait, wait, wait

Methods inherited from interface java.util.Map

compute, computeIfAbsent, computeIfPresent, forEach, getOrDefault, merge, putIfAbsent, remove, replace, replace, replaceAll

Constructor Detail

BiddingStrategy

public BiddingStrategy()

Method Detail

getDemandGenBid

public DemandGenBiddingStrategy getDemandGenBid()

A bid strategy used by Demand Gen resources. It can only be used for a Demand Gen line item or ad group entity.

Returns:

value or null for none

setDemandGenBid

public BiddingStrategy setDemandGenBid(DemandGenBiddingStrategy demandGenBid)

A bid strategy used by Demand Gen resources. It can only be used for a Demand Gen line item or ad group entity.

Parameters:

demandGenBid - demandGenBid or null for none

getFixedBid

public FixedBidStrategy getFixedBid()

A strategy that uses a fixed bid price.

Returns:

value or null for none

setFixedBid

public BiddingStrategy setFixedBid(FixedBidStrategy fixedBid)

A strategy that uses a fixed bid price.

Parameters:

fixedBid - fixedBid or null for none

getMaximizeSpendAutoBid

public MaximizeSpendBidStrategy getMaximizeSpendAutoBid()

A strategy that automatically adjusts the bid to optimize to your performance goal while spending the full budget. At insertion order level, the markup_type of line items cannot be set to `PARTNER_REVENUE_MODEL_MARKUP_TYPE_CPM`. In addition, the performance_goal_type value assigned to an insertion order determines the possible line_item_type values available for line items under that insertion order: * `BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPA`, `BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPC`, and `BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_AV_VIEWED` only allow for `LINE_ITEM_TYPE_DISPLAY_DEFAULT` or `LINE_ITEM_TYPE_VIDEO_DEFAULT` line items. * `BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CIVA` and `BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_IVO_TEN` only allow for `LINE_ITEM_TYPE_VIDEO_DEFAULT` line items. * `BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_REACH` only allows for `LINE_ITEM_TYPE_VIDEO_OVER_THE_TOP` line items.

Returns:

value or null for none

setMaximizeSpendAutoBid

public BiddingStrategy setMaximizeSpendAutoBid(MaximizeSpendBidStrategy maximizeSpendAutoBid)

A strategy that automatically adjusts the bid to optimize to your performance goal while spending the full budget. At insertion order level, the markup_type of line items cannot be set to `PARTNER_REVENUE_MODEL_MARKUP_TYPE_CPM`. In addition, the performance_goal_type value assigned to an insertion order determines the possible line_item_type values available for line items under that insertion order: * `BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPA`, `BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPC`, and `BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_AV_VIEWED` only allow for `LINE_ITEM_TYPE_DISPLAY_DEFAULT` or `LINE_ITEM_TYPE_VIDEO_DEFAULT` line items. * `BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CIVA` and `BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_IVO_TEN` only allow for `LINE_ITEM_TYPE_VIDEO_DEFAULT` line items. * `BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_REACH` only allows for `LINE_ITEM_TYPE_VIDEO_OVER_THE_TOP` line items.

Parameters:

maximizeSpendAutoBid - maximizeSpendAutoBid or null for none

getPerformanceGoalAutoBid

public PerformanceGoalBidStrategy getPerformanceGoalAutoBid()

A strategy that automatically adjusts the bid to meet or beat a specified performance goal. It is to be used only for a line item entity.

Returns:

value or null for none

setPerformanceGoalAutoBid

public BiddingStrategy setPerformanceGoalAutoBid(PerformanceGoalBidStrategy performanceGoalAutoBid)

A strategy that automatically adjusts the bid to meet or beat a specified performance goal. It is to be used only for a line item entity.

Parameters:

performanceGoalAutoBid - performanceGoalAutoBid or null for none

set

public BiddingStrategy set(String fieldName,
                           Object value)

Overrides:

set in class com.google.api.client.json.GenericJson

clone

public BiddingStrategy clone()

Overrides:

clone in class com.google.api.client.json.GenericJson